KPIs in logistics, keys to efficiency and operational success

21 May, 2024 logistics trends
KPIs in logistics, keys to efficiency and operational success
8:40

 

KPIs in logistics: Operational performance

In the vast world of logistics, key performance indicators (KPIs) play a fundamental role in achieving operational success. KPIs provide a clear and objective view of the performance of logistics processes, allowing organizations to identify areas for improvement and make informed decisions. In this article, we will delve into what KPIs are in logistics, their strategic importance, how to find them, and the most relevant KPIs in the areas of procurement, inventory, distribution, transportation, order management, and quality. 

 

What is a KPI in logistics

A KPI (Key Performance Indicator) in logistics is a quantitative metric used to evaluate and measure the performance of logistics processes. These indicators provide objective and quantifiable information about the performance of the supply chain, allowing organizations to make data-based decisions with the aim of improving efficiency and profitability. KPIs in logistics can vary depending on the nature of the business and the strategic objectives of the organization. 

 

The strategic importance of logistics KPIs

Logistics KPIs are fundamental for evaluating and controlling the operational performance of an organization. By setting clear and measurable goals, KPIs allow monitoring the fulfillment of objectives and the effectiveness of logistics processes. In addition, KPIs facilitate the identification of areas for improvement and the development of strategies to optimize logistics operations. With a strategic focus on KPIs, organizations can maintain a competitive advantage in the market and improve customer satisfaction. 

 

How to find logistics KPIs

Finding the right logistics KPIs requires a structured and data-based approach. It is essential to understand the objectives and specific needs of the organization, as well as the logistics processes involved. Below are some key steps to identify relevant logistics KPIs:

  1. Define strategic objectives: Identify the strategic objectives of the organization in relation to logistics. This may include improving operational efficiency, reducing costs, optimizing the supply chain, among others. 

  2. Analyze logistics processes: Carry out a comprehensive analysis of logistics processes, from the supply chain to the final delivery. Identify critical points and potential areas for improvement, as well as key indicators that can measure and monitor the performance of these processes. 

  3. Select the appropriate metrics: Select the metrics that best reflect the performance of logistics processes in relation to the established objectives. These metrics may include delivery time, inventory accuracy, transportation cost, order fulfillment rate, among others.

 

The most important logistics KPIs 

1. Procurement:

Efficient procurement is fundamental to ensuring the constant flow of materials and products in the supply chain. Some relevant KPIs in this area include: 

  • Supplier delivery time: Measures the time it takes suppliers to deliver the requested materials or products. A fast and reliable delivery time can help minimize disruptions in the supply chain. 

  • Defect rate in received products: Measures the quality of the products received from suppliers. A low defect rate indicates high quality in the products and reduces the costs associated with returns and claims. 

  • Acquisition cost: Evaluates the costs associated with the acquisition of materials or products. Optimizing this cost can help improve the profitability of the organization.

 

2. Inventory:

Proper inventory control is essential to avoid overstocking or lack of products. Some relevant KPIs in this area include: 

  • Inventory turnover rate: Measures the speed at which products are sold or consumed in relation to the inventory level. A high turnover rate indicates efficient inventory management and minimizes the costs associated with storage and obsolescence. 

  • Inventory cycle time: Measures the average time it takes a product to go through the entire inventory cycle, from purchase to sale. A reduced cycle time helps optimize efficiency in inventory management and ensures adequate product availability.

  • Inventory count accuracy: Evaluates the accuracy of inventory records compared to physical inventory. High accuracy in inventory counting helps avoid management errors and minimizes the possibility of losses or mismatches. 

 

3. Distribution:

Efficiency in distribution and delivery processes is essential to meet delivery deadlines and satisfy customer expectations. Some relevant KPIs in this area include: 

  • Customer delivery time: Measures the time it takes to deliver a product to the customer from the time of purchase. A fast and reliable delivery time is crucial for customer satisfaction and loyalty. 

  • On-time delivery rate: Measures the percentage of deliveries that are made within the agreed timeframe. A high on-time delivery rate indicates efficiency in distribution processes and contributes to maintaining customer trust. 

  • Accuracy of shipping orders: Evaluates the accuracy in shipping the requested products. High accuracy in shipping orders helps avoid errors and reduce the costs associated with returns and claims. 

 

4. Transportation:

Efficient transportation management is fundamental to ensure timely and safe delivery of products. Some relevant KPIs in this area include: 

  • Cost per unit transported: Measures the average cost per unit of product transported. Optimizing this cost helps improve the profitability of the supply chain. 

  • Average transit time: Measures the average time it takes a product to be transported from origin to destination. A reduced transit time helps meet delivery deadlines and improves customer satisfaction. 

  • Load capacity utilization: Measures the degree of utilization of the load capacity of transport means. High load capacity utilization contributes to maximizing efficiency and reducing costs associated with transportation. 

 

5. Order management:

Efficiency in processing and fulfilling orders is key to ensuring a satisfactory experience for customers. Some relevant KPIs in this area include: 

  • Order processing time: Measures the time it takes to process an order from the time of receipt to its preparation for delivery. A reduced processing time helps streamline the order cycle and improves customer satisfaction. 

  • Average delivery time: Measures the average time it takes to deliver an order to the customer from the time of purchase. A fast and reliable delivery time is essential for customer satisfaction and loyalty.

  • Complete and accurate order rate: Measures the percentage of orders that are delivered without errors and with all the requested products. A high rate of complete and accurate orders contributes to customer satisfaction and reduces the costs associated with returns and claims. 

 

6. Quality:


Quality in logistics processes is essential to ensure customer satisfaction and the reputation of the organization. Some relevant KPIs in this area include: 

  • Product return rate: Measures the percentage of products that are returned by customers due to defects or quality issues. A low return rate indicates high quality in the products and reinforces customer trust. 

  • Customer satisfaction: Measures the level of satisfaction of customers with respect to the products and services received. Customer satisfaction is a key indicator of the quality of logistics processes and can influence brand loyalty and recommendation. 

  • Average response time to claims: Measures the time it takes to respond and resolve customer claims. A quick and effective response time demonstrates a commitment to quality and customer service. 

Finally, KPIs in logistics play a crucial role in the operational success of an organization. They provide a clear and objective view of the performance of logistics processes, allowing organizations to identify areas for improvement and make informed decisions. By focusing on relevant KPIs in key areas such as procurement, inventory, distribution, transportation, order management, and quality, organizations can maximize operational performance and maintain a competitive advantage in the market. The effective implementation of logistics KPIs contributes to the optimization of the supply chain, the improvement of customer satisfaction, and the achievement of the organization’s strategic objectives.

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