--- title: Retail in pharmaceutical products description: Learn how Femsa leads the pharmaceutical retail ranking in Latin America and how technological innovation offered by Solistica as a logistics partner reduces costs and inventory issues, improving service levels and streamlining decision-making. image: https://blog.solistica.com/hubfs/Fotos%20Blogs%20Junio%202022/El%20Retail%20en%20productos%20farmaceuticos.jpeg --- - [LinkedIn](https://www.linkedin.com/company/solistica/) - [Youtube](https://www.youtube.com/channel/UCiuUJkd2RoOIpYDLkAUAsUQ) - [Twitter](https://twitter.com/Solistica_3PL) - [SHIPPERS](https://solistica.com/en/clients/) - [CARRIERS](https://solistica.com/en/carriers/) - [CONTACT US](https://solistica.com/en/contact-us/) - EN - [ES](https://blog.solistica.com) [![Solistica](https://blog.solistica.com/hubfs/logo-solistica-by-traxion-v2.svg "Solistica")](https://solistica.com/en/) - [SOLUTIONS](https://solistica.com/en/solutions/) - [3PL SOLUTIONS](https://solistica.com/en/solutions/3pl-logistics-services/) - [FULL TRUCK LOAD (FTL)](https://solistica.com/en/solutions/ftl-shipping-services/) - [LESS THAN TRUCK LOAD (LTL)](https://solistica.com/en/solutions/ltl-shipping-services/) - [MULTIMODAL SERVICES](https://solistica.com/en/solutions/#multimodal) - [INTERNATIONAL LOGISTICS](https://solistica.com/en/solutions/international-logistics-services/) - [WAREHOUSE](https://solistica.com/en/solutions/warehousing-services/) - [VALUE-ADDED](https://solistica.com/en/solutions/3pl-value-added-services/) - INDUSTRIES - [HEALTH AND PERSONAL CARE](https://solistica.com/en/industries/health-and-personal-care/) - [FOOD AND BEVERAGES](https://solistica.com/en/industries/food-and-beverages/) - [ANIMAL NUTRITION](https://solistica.com/en/industries/nutrition/) - [ELECTRONICS](https://solistica.com/en/industries/electronics/) - [AUTOMOTIVE](https://solistica.com/en/industries/automotive/) - [RETAIL](https://solistica.com/en/industries/retail/) - [CONSUMER GOODS](https://solistica.com/en/industries/consumer-goods/) - [CLOTHING AND TEXTILES](https://solistica.com/en/industries/clothing-and-textiles/) - ABOUT US - [WHO ARE WE?](https://solistica.com/en/about-us/) - [OUR PURPOSE](https://solistica.com/en/our-purpose/) - [DIFFERENTIALS](https://solistica.com/en/our-differentials/) - [NEWS](https://solistica.com/en/news/) - [CAREERS](https://solistica.com/en/careers/) - [SUSTAINABILITY](https://solistica.com/en/sustainability/) - BLOG - [ARTICLES](https://blog.solistica.com/en) - [SUCCESS STORIES](https://blog.solistica.com/en/success-stories) ![](https://blog.solistica.com/hubfs/Fotos%20Blogs%20Junio%202022/El%20Retail%20en%20productos%20farmaceuticos.jpeg) # Retail in pharmaceutical products 12 July, 2022 [logistics trends](https://blog.solistica.com/en/tag/logistics-trends) As one of the most important industries worldwide, and considering the recent context, the pharmaceutical industry has undergone important transformations, to which its **points of sale** (POS) are no strangers.  A particularity of these POS is that it is difficult to obtain relevant information for brand marketing due to legal reasons and the characteristics of the industry itself. Given this scenario, experts have been able to identify **opportunities** to improve their strategies at the point of sale, for example:  - **Better support and training materials** for those who recommend products, who should be highly specialized to respond to health professionals and buyers' doubts in general. - **Better information** on store particulars (best-selling products, average ticket, customer characteristics, etc.) - **Better geomarketing strategies** to take advantage of the closeness that consumers are looking for. - **Better products' distribution** in the interior space, and a smart choice of those that will be easier for the consumer to access. - **More partnerships** between *retailers and* brands to generate campaigns.  At the same time, there are still some **challenges** that pharmaceutical *retail* must face, such as health-related **regulations** that limit the ***merchandising*** possibilities for brands, from the way in which products are displayed, to the opportunity to approach customers, offering samples, and so on. On the other hand, in this industry, it is not easy for consumers to switch brands, regardless how many options are available at the store.  **Shrinkage** is another crucial challenge, as these products are likely to be theft and damaged once displayed. The seasonal nature of many pharmaceutical products is also a constant challenge for *retailers*, which means that along some periods of the year, brands want to display their products simultaneously. ## **Digital transformation ** In addition, the industry's deeper incursion into e-commerce has accelerated the development of the **e*Pharmacy*** or **drugstores of the future**, multiplying online sales platforms and often creating a need to concentrate orders. Drugstores today need accessible **ordering platforms** that offer excellent usability for all devices, **recording systems** and timely access to data, customer treatment history and updates, as well as **systems for integration with medical centers** for expert advice on medicines and prescriptions.  At the same time, integration with online drugstores makes it necessary to have more delivery options available, whether same-day delivery, through vending machines, on-site pick-up, etc. For consumers, the best offer in the industry today is the combination of safe and reliable medicines with fast delivery service.  And regarding all these topics, **logistics** can be a [**key factor in the creation of more efficient** **solutions**](https://blog.solistica.com/en/economy-and-health-the-importance-of-pharmaceutical-logistics) to take a step ahead, increasing the efficiency of the entire supply chain, traceability, and control of the required conditions to obtain reliable products.  Logistics outsourcing is thus a useful business strategy for compliance with standards, regulatory requirements, and continuous improvement.  In addition, the technological innovation that logistics partners can bring to the table provides real-time information on suppliers, inventories, sales history, and projections that reduce costs and inventory problems, improving service levels and facilitating decision-making.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/4418578/486aeea3-e099-4e26-aa43-3c377de18043.png)](https://cta-redirect.hubspot.com/cta/redirect/4418578/486aeea3-e099-4e26-aa43-3c377de18043) ### Share [![Share on facebook](https://blog.solistica.com/hs-fs/hubfs/facebook-color.png?width=32&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://blog.solistica.com/hs-fs/hubfs/linkedin-color.png?width=32&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://blog.solistica.com/hs-fs/hubfs/twitter-color.png?width=32&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=twitter&url=https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on email](https://blog.solistica.com/hs-fs/hubfs/email-color.png?width=32&name=email-color.png)](mailto:?subject=Check%20out%20https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.solistica.com/en/retail-in-pharmaceutical-products&utm_medium=social&utm_source=email) [See all articles](https://blog.solistica.com/en) ### Sign up here! Join the Solistica community and receive the latest news. ## Sign up here! Join the Solistica community and receive the latest news. ## More about logistics trends [![](https://blog.solistica.com/hubfs/all-white-tractor-trailer-driving-on-a-highway-tra-2025-03-12-21-53-21-utc1.png)](https://blog.solistica.com/en/more-agile-and-safer-fleets-with-intelligent-tms) [logistics trends](https://blog.solistica.com/en/tag/logistics-trends), [Transport Management](https://blog.solistica.com/en/tag/transport-management), [Warehouse and Added Value Services](https://blog.solistica.com/en/tag/warehouse-and-added-value-services), [Logistics by industry](https://blog.solistica.com/en/tag/logistics-by-industry), [Supply chain optimization](https://blog.solistica.com/en/tag/supply-chain-optimization) ### [More agile and safer fleets with intelligent TMS](https://blog.solistica.com/en/more-agile-and-safer-fleets-with-intelligent-tms) Is your logistics fleet losing competitiveness? Discover how intelligent TMS transforms operations and maximizes business profitability. 2 September, 2025 8 Minutes [![](https://blog.solistica.com/hubfs/freepik__adjust__37350.png)](https://blog.solistica.com/en/non-stop-productivity-how-the-logistics-of-the-future-will-operate-with-ai-and-lgv) [logistics trends](https://blog.solistica.com/en/tag/logistics-trends), [Logistics future](https://blog.solistica.com/en/tag/logistics-future), [Supply chain optimization](https://blog.solistica.com/en/tag/supply-chain-optimization) ### [Non-stop productivity: How the logistics of the future will operate with AI and LGV](https://blog.solistica.com/en/non-stop-productivity-how-the-logistics-of-the-future-will-operate-with-ai-and-lgv) Does your logistics operate while you sleep? Find out how LGV + AI transform operations 24/7 with ROI in 24 months. The future is already here. 28 August, 2025 7 Minutes [![](https://blog.solistica.com/hubfs/freepik__adjust__87078.png)](https://blog.solistica.com/en/avoiding-stock-outs-and-protecting-the-customer-experience-beyond-lost-sales) [logistics trends](https://blog.solistica.com/en/tag/logistics-trends), [Warehouse and Added Value Services](https://blog.solistica.com/en/tag/warehouse-and-added-value-services) ### [Avoiding stock outs and protecting the customer experience: Beyond lost sales](https://blog.solistica.com/en/avoiding-stock-outs-and-protecting-the-customer-experience-beyond-lost-sales) Is your inventory keeping you up at night? Discover how safety stock turns crises into opportunities and protects your relationship with every customer. 22 July, 2025 7 Minutes ## Recent posts [![](https://blog.solistica.com/hubfs/freepik__adjust__30547.png)](https://blog.solistica.com/en/how-to-migrate-from-an-overcrowded-warehouse-to-a-comprehensive-3pl-operator-in-mexico) [Logistics Optimization](https://blog.solistica.com/en/tag/logistics-optimization), [3PL Logistics](https://blog.solistica.com/en/tag/3pl-logistics), [Warehousing and Distribution](https://blog.solistica.com/en/tag/warehousing-and-distribution) ### [How to migrate from an overcrowded warehouse to a comprehensive 3PL operator in Mexico?](https://blog.solistica.com/en/how-to-migrate-from-an-overcrowded-warehouse-to-a-comprehensive-3pl-operator-in-mexico) Migrating to a comprehensive 3PL increases order accuracy to 99.5% and reduces storage by 35%. Practical guide with transition phases, real KPIs, and benchmarks in Mexico. 2 March, 2026 8 Minutes [![](https://blog.solistica.com/hubfs/freepik__adjust__3918.png)](https://blog.solistica.com/en/is-your-logistics-setup-too-small-5-signs-that-you-need-a-comprehensive-3pl) [3PL services](https://blog.solistica.com/en/tag/3pl-services), [Logistics Optimization](https://blog.solistica.com/en/tag/logistics-optimization), [Supply Chain Management](https://blog.solistica.com/en/tag/supply-chain-management), [3PL Logistics](https://blog.solistica.com/en/tag/3pl-logistics), [Logistics outsourcing](https://blog.solistica.com/en/tag/logistics-outsourcing), [Logistics costs](https://blog.solistica.com/en/tag/logistics-costs), [comprehensive logistics](https://blog.solistica.com/en/tag/comprehensive-logistics), [Strategic storage](https://blog.solistica.com/en/tag/strategic-storage) ### [Is your logistics setup too small? 5 signs that you need a comprehensive 3PL](https://blog.solistica.com/en/is-your-logistics-setup-too-small-5-signs-that-you-need-a-comprehensive-3pl) Your company needs 3PL when costs exceed 18% of revenue, there are inventory shortages, and deliveries take more than 48 hours. Solistica reduces costs to 11-12%. 20 February, 2026 10 Minutes [![](https://blog.solistica.com/hubfs/freepik__adjust__73227.png)](https://blog.solistica.com/en/how-a-strategic-3pl-transforms-your-freight-without-increasing-your-fleet) [Fleet Management](https://blog.solistica.com/en/tag/fleet-management), [Consolidation of Cargo](https://blog.solistica.com/en/tag/consolidation-of-cargo), [Ground Transportation Mexico](https://blog.solistica.com/en/tag/ground-transportation-mexico), [Asset-Light Model](https://blog.solistica.com/en/tag/asset-light-model), [Transportation Optimization](https://blog.solistica.com/en/tag/transportation-optimization), [3PL Logistics Operators](https://blog.solistica.com/en/tag/3pl-logistics-operators), [TMS Systems](https://blog.solistica.com/en/tag/tms-systems), [Vehicle Telematics](https://blog.solistica.com/en/tag/vehicle-telematics) ### [How a strategic 3PL transforms your freight without increasing your fleet](https://blog.solistica.com/en/how-a-strategic-3pl-transforms-your-freight-without-increasing-your-fleet) Transform your transportation without increasing your fleet: 3PL reduces costs by 15% with TMS, telemetry, and a network of 1,300 suppliers. 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